SOMEONE ASKED 👇
What do you think of Nike’s attempt to reach the “alternative” market through its ACG unit? What barriers and opportunities exist? Should ACG deviate from Nike’s traditional advertising strategy to reach these consumers?
HERE THE ANSWERS 👇
The establishment of the All-Condition Equipment (ACG) unit introduced a new logo for many customers. The company has introduced new athletes like Mike Michalchuk to endorse the new ACG Unit. The “decision to find another market was crucial to making the company profitable”. The ACG unit would meet the needs of different consumers. The approach would ensure that the company achieves its goals. The unit would meet the needs of different consumers in different areas of sports. The move was necessary towards creating a new product line that could support the company’s goals. Glad that this new division can support Nike’s cool image. There are some significant opportunities in this market. Uncommon new sports like skating and snowboarding are becoming popular in different corners of the world. This development explains why the ACG unit will increase the number of potential customers. This new unit can be disrupted by a number of obstacles. The emergence of new competitors is a major threat to the ACG unit. This fact explains why ACG should move away from Nike’s traditional advertising approach to attract more consumers. This practice will ensure that the company expands its market presence. This decision will be necessary to empower more sports people.
Comments: 17 Further research on the topic