SOMEONE ASKED 👇
What are the strengths, weaknesses, opportunities, and threats (SWOT) of the Coca-Cola Company? How strong is the company’s competitive position? What strategic issues does this company face in the next year? Next five years?
HERE THE ANSWERS 👇
Coca-Cola Company has long been a global market leader in the production and sales of beverages, soft drinks and energy drinks. As new soft drink companies enter the global market, Coca-Cola’s current strategy has been instrumental in ensuring that the company maintains its competitive advantage. This was done through product and market diversification. There are various factors that make the company a global leader. These include the presence of skilled employees within the company and the availability of funds. The company has been able to attract skilled employees, enabling them to effectively identify consumer needs and come up with strategies to address them.
The company also has readily available funds. This allows it to organize for market analysis or to promote its products with ease whenever it intends to enter a new market or when they introduce a new product. However, the company has a number of weaknesses, including the company’s failure to establish itself in all emerging markets. That denied him an opportunity to take advantage of these markets. The company was also unable to come up with a uniform global marketing system due to differences in market regulations in different countries. There are various opportunities available to the company. These include the availability of numerous potential markets, especially in developing countries. The company is gradually spinning its products. This is an opportunity for the company to diversify into products.
The company faces many threats, including the entrants of new companies dealing in beverages and soft drinks. These companies are competing in market share. The changing regulations in the global market are also a threat to its operations in some countries, especially in those countries which aim to promote local companies.
The company’s competitive position was effective in helping Coca-Cola enter new markets. Despite this, the company is facing strategic issues to ensure that it is able to recover from the losses that occurred during last year’s economic downturn. The company aims to come up with strategies to help it expand its operations over the next five years. Due to the demand for energy drinks containing several ingredients, the company needs to devise a strategy to help the production of such energy drinks to meet the needs of the market.