In order to understand the meaning of the term suggestion, we have to undertake, first of all, what is the establishment of its etymological origin. In this sense, we can say that it is a word that derives from Latin, specifically from the verb “suggerere”, which can be translated as “produce” or “put under”.

SuggestionA suggestion it is something that is proposed, hinted or suggested. The term is often used as equivalent to advice or recommendation. For example: “Can I make a suggestion? I recommend you order the palm heart salad, it is exquisite “, “Taking into account the suggestion of my father-in-law, I am going to buy an oak table for the dining room”, “I’m not interested in your suggestions, leave me alone”.

In the restaurants, the menu or letter usually includes suggestions for diners. In this case, the establishment mentions those dishes that are its specialties, so that the client takes them into account. It is also common for the waiter or waiter to comment on the suggestions to the diners.

Many BusinessOn the other hand, they have mechanisms for customers to send them suggestions regarding the products and services they offer. A brewery may include on the label of its bottles a phone number for people to communicate and pass on their suggestions, to name one possibility. A cleaning products company, for its part, may include a section in its website that allows you to complete a form and thus send suggestions, complaints or other types of messages.

As expected, the most used medium for sending suggestions is the Internet, since it offers endless possibilities, such as forums, email and chat service. While some companies are still reluctant to heed the comments of their customers and they handle themselves like old times, trusting that they will value their ideas once they have the opportunity to try their products and services first-hand, more and more people accept that today it is not possible to succeed ignoring the demands of users.

SuggestionOne of the problems that has arisen with the comfort that customers have today to express their opinions companies is that many do it compulsively, without thinking twice before writing, and often reject products or services before knowing their characteristics in depth, simply because they did not like a promotional video, or because they did not understand it.

On the other hand, given the success of virtual signature campaigns to make petitions, their use has also been extended to the communication between clients and companies, and there seem to be no rules setting limits to the seriousness of demands: For example, if a person is not convinced by the description of the next video game of their favorite series, perhaps they decide to omit their right to send a suggestion to the company by email and go directly to creating a campaign to request the cancellation of the project .

In the same way, we cannot ignore the fact that there are public bodies and institutions that have what is called a “Book of Suggestions and Complaints”, which can be found by the citizen both in physical offices and through the web pages of the same. A clear example would be, for example, the Junta de Andalucía that offers citizens the possibility of submitting any claim either with the relevant form in person or through its web portal. Of course, in this it also gives two alternatives: through the digital certificate or without the corresponding certificate.

It is important to note that the suggestion, as we said above, proposes something: that is, does not impose it. If a man He suggests to his son that he better fold his clothes before putting them in the closet but he ignores it, the first will not be in a position to make a claim, since his words were only a suggestion, and not an order.

It should be noted that sometimes it is difficult to distinguish an order from a suggestion, since various nuances come into play, both in the words chosen and in the intonation, without neglecting the context. A tone sarcastic, on the other hand, it can disguise a suggestion order, even if the sender expects the interlocutor to interpret the message correctly; for example: “I recommend that you clean your room before I look again”, “In my opinion you should go shopping right now, before you miss the chance to go out this weekend”.

In addition to all the above, we cannot ignore that, on a daily basis, the term that occupies us within the field of social networks takes on special prominence. Specifically, we are referring to Facebook and what happens is that each of its users constantly receives the suggestion that there are other people on the network that you may know and that you may want to include among your group of friends. To do this, what the aforementioned platform does is base itself, above all, on the number of contacts they have in common.