AnswerA answer is a reply to someone who calls us or requires us. For instance: “I called him more than four times and did not have any answer”, “I’m going back tomorrow and I’m not going to leave without an answer from you.”, “The actor proposed to him live and, to everyone’s surprise, he got a negative response”.

The satisfaction to a doubt or a question it is also known as a response. In some cases, the answer is necessary to access a certain benefit, as occurs with some television contests, or to receive a rating, as is given in schools. On the other hand, human beings encounter various concerns on a daily basis, generally of medium importance, such as the location of a street or the ingredients of a dish that we want to prepare.

Another use of the concept is linked to replica or contradiction of what someone says: “The president accused the governor for the failures in the work, although the response of his political adversary was immediate”, “Harsh response of the minister to the criticism wielded by a group of journalists”.

The answer may also be the desired effect from a action: “The call to unity did not have the expected response”, “The call made by the government had a negative response from the population since very few citizens turned out to vote”.

For the psychology and the biology, the response is the reaction of an organism to a stimulus. This response can be expressed from mechanical, physical, chemical or other changes.

Finally, it is known as a response to the actions carried out to alleviate the effects of an adverse event. The objective of the response is to reduce human and material losses: “The response of the international community after the earthquake was exemplary”.

Neuromarketing and unconscious responses

AnswerThe discipline called neuromarketing is based on research and the study of processes of the brain that respond to the stimuli of advertising and traditional marketing techniques, leading them to make decisions once exposed to the different commercial tactics of the industry. Thanks to this, the possibility of “reading consumer behavior” is obtained, of knowing what they want, what leads them to buy a product, what is the path they go through when considering the advantages and disadvantages of a certain offer and, finally, Convince yourself that you should accept it.

In the field of advertising, the search for a certain impact on the public takes a lot of effort and time. Infinity of questions about the needs and tastes of potential clients, their trends, ways of surprising them; and it is possible to respond to all of them through neuromarketing. Far from the limits of traditional marketing, this discipline allows for very precise and deep designs, with a much smaller margin of error.

There are those who claim that neuromarketing is a perfected version of messages subliminal, which sent advertising to the brain without the individual being aware of it, which provoked a series of responses that seemed to have no explanation for him.

From the point of view of companies, it goes without saying that neuromarketing represents an invaluable resource and without any point against it, since it allows us to overcome the greatest marketing challenges. However, for many it is a serious danger, since it can be considered a weapon to manipulate the minds of consumers, leading them to make decisions that go against their own. Will, and this could extend beyond the limits of the industry.