People with unsatisfied wants and needs who have both the ability and the willingness to buy are: a. market. B. stockholders. c. a marketing mix. d. a profit center.

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People with unsatisfied wants and needs who have both the ability and the willingness to buy are: a. market. B. stockholders. c. a marketing mix. d. a profit center.

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People with dissatisfied desires and needs who have the ability and willingness to buy are: market.