ImaginationFrom Latin imaginative, imagination It is the faculty of a person to represent images of real or ideal things. It is a process that allows the manipulation of information created inside the body (without external stimuli) to develop a mental representation.

In this way, the imagination allows an object that has been previously visualized to be present in the mind or to create something new without any real support. By imagining, the human being manipulates information from the memory and turns already perceived elements into a new reality.

The concept, therefore, can be used to name the ability to develop this mental process and to result of it. For instance: “My daughter has a great imagination: last night she told me a story about a small flying tiger that visits her at night”, “My imagination led me to think that a crocodile lived under my bed”, “It is not a real danger, it is just your imagination”.

The notion of imagination is also used to name the judgment that has no foundation or that is based on something that does not exist in reality: “The grounds of the prosecutor are pure imagination: there is not a single evidence that supports his words”, “I want a concrete answer, not crazy ideas from your imagination”.

Imagination can also be associated with ease of developing new projects or form ideas novel: “I need you to use all your imagination to come up with a slogan that makes this product stand out from the competition”, “Thanks to the imagination of my brother-in-law, today we have a company that does not stop growing”.

ImaginationSome people stimulate their imagination much more than their surroundings to protect themselves from events or times that are very difficult to go through; Children who are abused, for example, often fall into terrible depression pits and need intense psychological help once they reach adulthood, unless they receive the necessary help from their elders, or they know take refuge in an imaginary world in which there is no danger.

The plane of the imagination is perhaps the most precious for the human being, since it does not have limits. But it is not simply a way to escape from the reality, but from a door to an endless number of points of view of it, to be able to understand it better, without getting stuck in the inevitable structures of society. Flying with our imagination can lead us to find solutions to problems in our daily lives.

It is known by the name of lateral thinking to a method that can be used to solve problems through imagination. The keys to this technique are creativity and the search for alternative paths to those traditionally proposed; It is about finding solutions through unconventional algorithms or strategies that usually the thought logical would ignore.

Children have a natural tendency to use lateral thinking, although little by little they lose it to replace it with premeditated mechanisms typical of the culture to which they belong. Therefore, to develop this skill that blocks with age, it is necessary to learn to question all our certainties, to deconstruct everything that we think we know perfectly, to find new paths, possibilities that have never passed through our imagination.

When an innovative product or service emerges, the world is amazed at the great creativity of a few and wondering “how did they come up with this” or “how I didn’t think of it”; the answers lie in a use of the imagination without fear of the unknown, looking beyond the walls, leaving behind the “how?” and the “how much?” to change them to “why?” and why not?”.