Is called xenocentrism to the trend that consists of privilege the ideas, customs and creations of a culture that is not one’s own. It is the opposite of ethnocentrism, which implies placing one’s culture in a position of superiority over the rest.

XenocentrismThere are various reasons for xenocentrism. Sometimes it appears as a form of to rebel against society, when the person chooses the cultural manifestations of an alien community as an opposition. Xenocentrism may also be due to political motives or at family roots.

It is possible to detect xenocentrism in those consumers who choose to foreign products instead of those produced in your country. Even when local goods are better in terms of functionality and quality or more convenient in terms of price, xenocentrism leads to a preference for foreign goods.

Suppose a men choose buy imported fruits. It does not matter to him that, a few kilometers from his house, there are local producers. Although you can buy the same fruit cheaper, xenocentrism makes you look for food from the outside.

Another example of xenocentrism appears in a woman that just watch hollywood movies, since he thinks that the rest are boring. As much as there are films from other places that are a critical and box office success, she is not willing to give them a chance.

Many times the myth of the good savage to show how xenocentrism works. This topic is associated with a current of European thought that highlights the supposed benefits of the aboriginal settlers of America, who according to this position lived in harmony and solidarity until the arrival of ambitious conquerors who took advantage of them.