Promotion, from Latin promoter, is the action and effect of promoting (promote a process or a thing, take the initiative to do something, elevate someone to a higher position than they had). The term can be used to name activities that seek to publicize or increase sales of something.
Tourist, for its part, is that belonging to or relating to the tourism. This concept refers to the set of activities that the people They develop during their trips and stays in places other than their usual environment for a consecutive period of time that does not exceed one year.
The idea of tourism promotion, therefore, refers to the diffusion from a place like destiny for the tourists. It is important to note that the arrival of visitors to a city or country generates economic income for that place: hence the importance of tourism promotion.
Specifically, it must be established that any tourism promotion project can cover a wide variety of objectives. However, among the most common are the following:
• Encourage what would be the promotion and tourist attraction of a place.
• Increase and publicize the offer that exists for tourists.
• Capture events of certain relevance to the area.
• Encourage the involvement of all professionals related to tourism to promote it and attract a greater number of visitors.
In order to achieve all these ends and many more, a myriad of tourist promotion tools can be used. However, among all of them the following stand out: conferences, fairs, congresses, visits of tourist interest, parties, events, congresses, routes …
In addition to all the above, we would have to emphasize that when talking about tourism promotion, it must be taken into account that there are various aspects and elements that shape it and that are necessary for it to meet its objectives. Specifically, we are referring to tourism as an intangible element, consumers or tourists, travel agencies, strategy or communication, which can be internal, external or word of mouth.
There is talk of tourism promotion campaign to point out the activities and undertakings that are carried out with the intention that potential travelers know the attractions of a destination and decide to plan a visit. These campaigns try to publicize the natural, historical, cultural attractions, etc. of destiny.
Take the example of Brazil. The tourist promotion of this destination may include advertisements on television channels in different countries with images of the beaches of Buzios, posters on the streets of capitals around the world with giant photographs of the Christ redeemer of Rio de Janeiro, announcements on the radios with music by samba and the development of a portal Internet with multimedia content on the Amazon.
All cities, or almost all, already have their own tourism areas in order to promote themselves and become authentic tourist destinations for thousands of people from any corner of the world. Thus, for example, in Spain it is common for cities to have their own web pages where they make their potential known to the visitor.