LogoThe dictionary of the Royal Spanish Academy (RAE) includes the term logo as a compositional element What does it mean specialist with respect to what the first element indicates. For instance: “Biologist” is a specialist in biology.

The most common use of the logo concept, however, is associated with the idea of Logo. It’s about a distinctive made up of letters and images, peculiar to a business, a brand or a product.

The logo usually includes a symbol that is associated almost immediately with what it represents. In ancient times, artisans marked their works with a logo. Kings also crossed legal documents with a personal logo, either by hand or by stamp.

In general, the notion of logo is used to refer, interchangeably, to a Logo (the typographic representation), isotype (an icon or visual sign) or isologo (combination of logo and isotype). The logos of Manzana (an Apple), Nike (a pipe) and the Rolling Stones (a language) are among the most famous in the world.

For the logo to be successful (that is, to be associated with what it represents), it must be readable (in all kinds of sizes), reproducible (regardless of terms materials), scalable (to the desired size), distinguishable (should not be misleading) and memorable (It has to impact so as not to be forgotten).

Logo is, on the other hand, a computer language created for educational purposes from Lisp and a American cable television channel oriented to the homosexual, bisexual and transsexual community.

With respect to computer language, many current programmers remember it fondly for having been one of the first tools that helped them get closer to their vocation. It is important to note that this is a fairly old language, which was first introduced in 1967, and was created by Saymour Papert, Wallace Feurzeig and Cynthia Solomon. In fact, it was already on all personal computers with specific versions for each before MS-DOS became popular.

LogoAmong the computer brands that we can cite as examples of the platforms for which Logo was adapted are: Atari, Apple, IBM, Commodore, and Texas Instruments. At present it is considered a relic, which interests above all people who have used it in its time, since there are much more complex and accessible tools to teach children to program; a specific example is the language Scratch.

As no standard was defined for Logo at the time, there are a large number of different versions. Despite this, almost all of them present us with the same elements: by means of relatively simple lines of code, we instruct a turtle represented by pixels to draw different figures on the screen. The more complex the commands become, the complexity of the drawings also increases, while in the background it also teaches us very useful mathematical concepts in the world of graphic programming.

Choosing the tortoise As an animal that the cursor represented, it was not arbitrary at all, but was made in honor of a robot manufactured at MIT that responded to different commands to perform specific movements. The initial idea was always kept intact: to create a language that the little ones could easily use to see instant results after entering the instructions.

Logo allows us to execute commands simple, but also repeat them a defined number of times with certain alterations to obtain complex results. For example: place the turtle at a point x, y; rotate it 10 degrees; draw a straight line of extension e. If we repeat these three lines dozens of times, we will obtain a series of rays that start from the same point.