From Latin generalis, general it is something common to many objects of a different nature or to all individuals that are part of a whole. The adjective allows to name that common, usual or frequent. For instance: “The orange coat is a general characteristic of this breed”, “The Italian town is very bustling in general”, “Violence is a general feature of all his productions”.
The general, therefore, differs from the specific and the infrequent. To say that a dog has four legs and barks is to speak of features general, common to the entire species. Instead, pointing out that a dog has two black paws and two white paws along with a heart-shaped spot on its back is a specific reference to a particular dog.
Some things may be general in a historical moment and cease to be so with the passage of time. weather (like wearing a hat, much more common in the past than today).
General, on the other hand, is a military rank or graduation. The general is an officer who is at the top of the military hierarchy, above commanders, colonels, lieutenants, captains, and other ranks.
The general is the one who commands the largest units, such as brigades, divisions or armies, although the specificity of his functions and powers depends on the structures military of each country: “General Alcorta launched a proclamation in defense of national sovereignty”, “Generals do not usually die in combat, but are limited to watching their comrades die from the comfort of the barracks”.
As an adjective, the general term is attached to certain job titles to slightly affect its meaning. For example, it is known as managing Director to the person in charge of managing and administering the resources of a company, institution or organization, and is considered to have the highest authority. At the same time, you have the possibility of coordinating other directors, designating each one a particular sector within your company, as is the case with directors of marketing, operations or credit.
On the other hand, there is the General Manager, title that describes the occupation of an executive of business, with variations according to the area in which they carry out their work. Among the functions that general managers usually fulfill are the following:
* they appoint all manager positions;
* periodically evaluate the performance of each of the departments, to ensure that they meet their objectives;
* are in charge of planning and developing short and long-term objectives, as well as annual goals, and submit their reports to corporate managers for subsequent approval;
* they work in coordination with the administration offices to be sure that their tasks are carried out satisfactorily.
Broadly speaking, a general manager is one who is in charge of the general administration of the income and expenses of a company. In other words, it is the person who has the responsibility to control all the market operations and sales of a company, in the same way as those that are carried out on a daily basis. In addition, it is common for a general manager to lead and coordinate the tasks of developing and implementing plans to achieve the various goals.
It is worth mentioning that in some companies, the position of general manager receives different names; the most common is that it is called President, but there are also less frequent alternatives, such as being a manager financial, operative or marketing. In certain companies, managers country, of product or segment, Vice Presidents and CEOs meet functions typical of a general manager.