Credibility is the credible quality (which can or deserves to be believed). The term comes from the Latin word credibilis. For example: “She lost all credibility with me when she lied to me about her relationship with Lautaro”, “He is a respected man with a lot of credibility”, “Dr. Irene Sánchez built her credibility thanks to the honesty of their daily work “.
Credibility, therefore, refers to the ability to be believed. It is not linked to the veracity of the message, but to the objective and subjective components that make other persons believe (or not) in said content. To have credibility, the person or information must generate trust in the others.
The following two cases can occur: that a person says the truth and nobody believes him; that someone lies but their interlocutors trust their words to the letter. This difference is linked to people’s credibility and their ability to convince others.
However, it is important to remember that the basis of credibility should always be honesty, since no person can build a circle of friends that lasts a lifetime if they try to support it with lies and falsehood. It does not matter how much someone has managed to influence their environment: if it is discovered that they have not been honest, their structure it will probably fall apart.
In some Professions and trades, credibility is an essential value. The politicians and the journalists they must be credible, otherwise their work loses importance. The politician who does not have credibility will not be voted in the elections, while the journalist who finds himself in the same situation will not have a good reception from the public. Interestingly enough, this does not happen in show business or in the electronic entertainment industry.
The big ones Business They tend to play to the limit of honesty, manipulating the truth at their convenience to make their way through difficult times, and trying to compensate their consumers every time they have a good season. It is known that we live in a hectic era, of constant changes and great demands from the public towards the different markets; the volume of information that we have has turned the innocent buyer into an aspiring expert, who always wants more than he receives.
Before this phenomenon, the giants of the industry are forced to lie more than once to buy time and prepare a product that truly meets the needs of their consumers. Year after year, we are presented the best tv, the most advanced mobile phone, fastest processor; It is suspicious that all companies have the most sophisticated product, since dozens of alternatives coexist.
Preparing a product Depending on the sector, it usually takes a minimum of six months to launch on the market, but in some cases it can take several years. Even experts are not exempt from taking false steps, from dedicating a good portion of their lives to a project with no future; But the money invested in certain decisions makes it impossible to back down, which is why companies are often forced to present to the world a creation they don’t trust.
This is the moment in which they threaten their own credibility, looking their audience in the face and assuring them that they have found a product that they will not be able to do without. The same thing happens with actors and singers, with directors and scriptwriters: it is not common for the media communication acknowledge the failure of great artists; it is tried protect an artificial image of perfection, and this is achieved based on lies, which the audience itself wants to hear.
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