AudienceThe word audience arrived in Castilian as audience, a concept that has several meanings. The idea audience can refer to the spectators of a play, concert or other event; to viewers; or to the listeners of a radio program.

For example: “The newscast of channel 17 does not stop losing audience every month”, “As soon as the singer got on stage, the audience gave him a standing ovation”, “We want to apologize to the audience since, due to technical problems, we will not be able to to transmit live the game “.

While the terms audience Y public can function as synonyms when talking about people who appear in a theatrical show, the first is usually used with respect to a group of people in particular, such as those who have attended a play on a defined date, while the second It can be used to refer to the all followers of an artist. For example: “Last night I did not notice a very strong connection between the singer and the audience”, «This singer has a deep connection with her public«.

At a general level, we speak of audience with reference to the group formed by all the recipients of a message transmitted through a mass media. The audience measurement, reflected in an index known as rating, is very important commercially: Business They pay to advertise their products on the shows with the highest ratings. Therefore, knowing the audience data is essential for the media that must find advertisers to solve their operation.

This concept has undergone great changes in the last decade, as a consequence of those that have experienced the world of show and the entertainment industry since the arrival of the Internet in our lives. Whereas in the early 90s a large percentage of people watched television for several hours a day, this source of entertainment has been left in the shadows because of the innumerable possibilities that current technology offers us.

AudienceAt that time, to measure the audience of a television channel, various methods were used that today are obsolete and unnecessarily complicated, since the digitization of the communication media allows companies to collect the data. data relative to the number of reproductions of each program, the geographical regions in which the views have been made and the profiles of the users, which may include their age, gender, occupation and even their personal tastes.

On the other hand, in an almost contradictory way with such advances, the loyalty that the public showed a few decades ago to their favorite shows and artists seems to have been diluted in pursuit of cold and temporary relationships with the content recommended by others, with the trends. If maintaining the audience levels of a program was already difficult in the past, today it has become a real odyssey, and for that reason long series are not common.

A hearing is also the act that is carried out so that one or more people can present their position on a certain issue before the authorities: “Tomorrow I will have a hearing with the mayor and I will request his support to solve the case of the murder of my son”, “Due to scheduling problems, the president will not attend the hearing with the victims of the fire: the vice president will attend instead”, “If you have any concerns, I suggest you ask my secretary for a hearing.”.

On the ground of rightFinally, the audience is a process that takes place before a court or a public entity for the resolution of a conflict or for the contribution of evidence or testimonies in the context of a litigation.