The adjective age derives from the Latin word Aetas, which translates as “age”. The notion of age is used to qualify individuals who have the same age. age or that linked to the age of a subject.
For instance: “Our show is aimed at a very broad age group”, “Most of the cases of this disease It is presented in the age group from 60 to 75 years old “, “Could you give me some advice? I find it difficult to communicate with members of this age range “.
When notions such as age range or age group, reference is being made to persons or to animals that are between a minimum number and a maximum number of certain years. That is, a floor and a ceiling are established that function as stops for the delimitation of a group.
Suppose that a team of psychologists proposes a sociological study to analyze the customs of a certain sector of a community. Those responsible for the investigation establish an age range that goes from 18 to 25 years of age. If in the community in question there are 2000 young people who are between 18 and 25 years old, these individuals will be considered for the development of the analysis. In the chosen age range, in short, there are 2000 human beings.
Construction of sets according to age
A age group or a age setSimilarly, it is made up of people of the same or similar age. The elderly who are between 80 and 90 years old, to cite one case, make up an age group.
Age groups are important in the marketing since the interests of consumers are usually similar according to age, although there are always exceptions.
An age group according to the business vision
Large companies rely on the assumption that each age group has pleasures similar to devise and promote their products and services, in the same way that they plan their campaigns taking into account the sex of their potential consumers, assuming that this will determine their interests and needs. However, the reality is much more complex than this archaic view of society, and in practice each individual may have different tastes, regardless of age or sexual orientation.
Although relying on this data to try to determine the tastes or ideas of a group of people may be absurd, there is a certain logic behind such a decision. All the members of a society We are exposed to a series of similar stimuli, which come to us at different times in our lives to help us participate in activities considered “normal.” For example, the film industry offers us films that it believes are suitable for each age group, in such a way that they teach us useful lessons during the training stage and provide us with more complex stories in adulthood.
This tells us that many people of the same age receive the same movie offers at the same time, for example. However, this fact it is insufficient, since a portion of society rejects common proposals in pursuit of others, or they do not reach them, due to different circumstances of life. These individuals are also part of an age group, although they do not share their tastes or ideas.
The look of medicine
Another area in which the age group is important and is considered determining is medicine. In this case, ideologies and personal tastes do not come into play, but rather the trend of the organism to develop and face external agents, for which the percentage of successes is much higher than in the entertainment industry.
However, even in this field there are many exceptions, which perplex scientists and lead them to rethink their knowledge.