The term plum is used in the colloquial language from Spain to allude to something that is considered valuable or good and is achieved effortlessly or cheaply. Depending on the context, the use of the concept can be ironic.

PlumFor instance: “The new mobile from the Swedish manufacturer is a real bargain”, “My brother bought a computer at a bargain price in a downtown store”, “In a while I will go to the market to see the bargains of the week”.

As you can see, a bargain can be a product or a service that offered at a reduced price. In this way it stands as a chance: the consumer can take advantage of this offer to get hold of the good by allocating a lower amount of money than they should in a normal situation.

Suppose a Automobile manufacturer usually present Models that have a price of 35,000 euros or more. However, in order to reach more people, he decides to launch a special version of a certain model to 28,000 euros. It can be said, therefore, that this car is a plum or that is marketed to bargain price.

It is also mentioned as a bargain to a situation what turns out favorable or conducive: “I suggest you take advantage of this advantageous scenario before the bargain runs out”, “For European travelers, the devaluation of the local currency is a bargain that allows them to do tourism for coins”, “Many investors are watching emerging markets in search of bargains that will allow them to make big profits in a short time”.