The term banner is not part of the dictionary of the Royal Spanish Academy (RAE). It is a concept of the English language that can be translated as “emblem”, “flag” or “banner”.

BannerIn our language, however, it is common to use the notion of banner with reference to a banner ad format in an online publication. A banner is a space where an advertisement is inserted on a website. The images or posters with ads in Internet hence, they are known as banners.

Banners can be images (in formats like PNG, Jpeg or GIF) or animations (created with Adobe flash, Java, etc.). They usually include a link leading to him website from the advertiser. For example: in a sports digital newspaper, a store that sells jerseys from the NBA you pay for your advertising to appear on the front page. When a reader clicks on the banner, they are immediately directed to the site of this company that sells the t-shirts.

There are also banners that fulfill a function similar to that of a notice in a printed medium (such as a daily or one magazine) or to a billboard with advertising on a road. These advertisements are not interactive, but allow a company’s name, contact details or message to be spread to all visitors to a website.

When proceeding to design a banner, it is necessary to take into account a series of very important recommendations such as these:
-You have to opt for the most common formats on the Internet and that the Internet user has “assimilated”.
-The logo of the company in question must appear and, of course, it must be a call to action to the recipient regarding the product or service that is being offered.
-It is also important that the banner is delimited and does not get confused with the rest of the web page. That is, it must have a highlighted and marked perimeter so that there can be no doubt about it.
-No less relevant is that it has to have a simple, elegant and clean design. This means that it is not “overloaded” or disorderly because if it is, it will not be able to attract the Internet user.
-The texts that they include must be clear, direct and concise. This without overlooking the fact that they have to be written taking into account the target audience for the service or the article in question.
-If possible, it is also recommended that the banner has an image so that it can more quickly attract the attention of the Internet user.
-No less important is to take into consideration the colors. That is, you have to choose those very well, because as you know each color is associated with certain values ​​and generates sensations and feelings in the receiver.

It is known as Print to each display that is made of the banner on a website. That is to say: when an individual accesses a site that presents an advertising banner, it is “Print” (virtually). Then, if the visitor clicks on the banner in question, the English expression is used Click through to name the action. In many advertising systems, the advertiser pays the site administrator only according to the number of impressions and number of Click through, and not a fixed amount.