A ad is a succession of words or symbols that allows to announce something: that is, make it known. Advertising, on the other hand, is that linked to advertising for a commercial purpose.
A commercial, therefore, it is a message what are you looking for disseminate certain information with the objective of Get attention of potential clients, users, buyers or viewers. Said advertising can be done in various media and formats.
Advertisements are usually the most important source of income of a communication medium. For advertisers, promote a product or a service through an advertisement means the possibility of approaching many people who could make a purchase or a contract. That is why advertisers are willing to pay to advertise their ads in the media.
Take the case of a cell phone (mobile) manufacturer that has just launched a new model. To publicize the novelty, he hires a company that creates three advertisements: one for a magazine, another for television, and the last for radio. In this way, the phone manufacturer pays for the space in those three media (magazine, TV and radio) and your banner ad begins to display and air. Weeks later, many people who found out about the new product launch through the commercial have already bought the phone in question.
According to the medium where they are disseminated, advertisements present very varied characteristics. While in a printed medium everything must be captured in an image (with or without text), in radio the message must be understood when it is heard. On TV and on Internet, on the other hand, the options are multiplied since text, images and video can be combined.
Tips for a good advertisement
When writing or planning the content of an advertisement, we must take into account various factors, some of which are not directly related to what we want to disclose. For example, the first of the points is the target audience, that is, the group of people to whom we want to direct the message.
It is known that the same discourse can be effective only in some areas, since the cultural characteristics of the receiver are key to its success; For this reason, before thinking about the content of the advertisement we must clearly know who we will propose it to and what tools you have to understand it.
Having overcome this first point, it is time to header, which should be attractive, specific and concise, so that in a few words we can capture the public’s attention and make it clear that it is worth continuing to read or look at the content.
Nobody likes to be fooled and in this age when we all access a lot of information through the Internet, almost everyone wants to know the details of their favorite products before buying them, instead of vague descriptions that seem to hide their weak points . That’s why it’s important list the most important characteristics of the product, and make it clear what distinguishes it from the alternatives offered by the market.
Similarly, it is important that the advertisement is credible; History has proven on more than one occasion that the best-selling products are not always the most impressive on a technical level, but rather those with the largest number of benefits satisfactory to its consumers.
We should not be afraid of originality: a good advertisement should be daring, different, quirky and witty. The only limit should be respect, both for the target audience and for the rest of the people. The more we try at this point, the more diffusion will have the message.