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Identify three of the key messages used by advertisers when promoting their products
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Ethos, Pathos and Logos are three of the key messages that advertisers use when promoting their products.
Ethos: Used as a means of persuading an audience through the authority or credibility of persuasion, it can be a figure with experience in the field or even a celebrity
Pathos: is a way of convincing an audience of an argument by creating an emotional response to a convincing story.
Logos: it’s a way of convincing an audience of reason, using facts and figures.