An advertising agency creates two television commercials for a range of kitchen and laundry appliances. commercial a emphasizes the sleek styling of the appliances, whereas commercial b stresses their reliability and energy efficiency. will the effectiveness of the two commercials vary as a function of the viewers’ need for cognition?

THIS USER ASKED 👇

An advertising agency creates two television commercials for a range of kitchen and laundry appliances. commercial a emphasizes the sleek styling of the appliances, whereas commercial b stresses their reliability and energy efficiency. will the effectiveness of the two commercials vary as a function of the viewers’ need for cognition?

THIS IS THE BEST ANSWER 👇

Yes. See explanation below.

Explanation:

In psychology, the need for cognition refers to the individual’s tendency to engage in activities that require thinking, people with high cognitive needs tend to seek out diligent cognitive activities.

In question, commercial A emphasizes the slippery styling of appliances whether commercial B emphasizes their reliability and efficiency.

Taking these two aspects into account, commerce B would be expected to be more effective with people with a cognitive need due to the stress on efficiency and reliability (aspects that usually require people with cognition). commerce A will be more effective with people who do not look at these features and emphasize the physical features of the appliances.