Evidence indicates that the best promotional strategy for firms operating globally

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Evidence indicates that the best promotional strategy for firms operating globally

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B) Design a strategy unique to each country.

Multiple Choice

“one size fits all” strategy.

B) Design a strategy unique to each country.

C) based on the nation’s total operating costs and disposable income.

D) designed by foreign intermediaries controlling promotion.

Explanation:

Customers who make decisions and patterns are influenced by their culture, customs, beliefs and traditions. Marketers need to understand their target customers before deciding what products to offer them and what season.

Each country has its own unique beliefs and practices. Multinational companies need to understand and appreciate the way people live to operate successfully in that country. They need to design marketing strategies that citizens like. There should be a customized strategy for each country.